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Operation Lifesaver Inc. (OLI), in partnership with the Federal Railroad Administration, will award an Innovative Rail Safety Grant of $50,000 to Minnesota Operation Lifesaver.
The grant will fund a targeted, data-driven and multifaceted crossing safety education and trespass prevention campaign targeting 12- to 25-year-olds throughout the state, according to a news release.
The campaign will target new and soon-to-be drivers with videos and graphics on TikTok and Snapchat as well as other more traditional social media.
In addition, the grant will fund two drive-in movie experiences for high school students targeting high-risk communities, to create buzz and promote sharing of rail safety messages among this key demographic.
The grant was awarded through a competitive process based on certain criteria, including a demonstrated safety need, concept creativity and the ability to scale projects.