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Kansas City Southern, Canadian Pacific, GATX Corp., the Monterrey Metropolitan Rotary Club and NASCO yesterday launched a fundraiser to help save the endangered monarch butterfly.
The "Save the Monarch Butterfly 60,000 Tree Challenge North American Boxcar Tour" will attempt to raise $100,000 that will be used to purchase and plant 60,000 oyamel fir trees at El Rosario Monarch Butterfly Sanctuary in Michoacan, Mexico, to help re-establish the monarch population.
Last month, the International Union for Conservation of Nature red-listed the migratory monarch as endangered, placing it just two steps from extinction. As pollinators, the butterflies are critical to global food security and healthy natural ecosystems, but they’re disappearing at an alarming rate, the organizations said in a joint press release.
In support of the tree challenge, a crowd-funding QR code is featured on the side of the Monarch Mariposa Boxcar that rolled out of the GATX shop in Hearne, Texas, this week.
"KCS is proud to work in partnership with CP, GATX, Rotary and NASCO to drive the 60,000 Tree Challenge," said KCS President and CEO Patrick Ottensmeyer. “In addition, we are installing waystations throughout our U.S.-Mexico network in support of monarch conservation.”