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11/26/2003



Rail News: Rail Industry Trends

TMCA solicits entries for 2004 Trannys


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The Transportation Marketing & Communications Association (TMCA) is seeking entries for 2004 Tranny Communications Awards, which recognize North American transportation companies that develop creative strategic marketing or communications programs.

For the 52nd annual Trannys, TMCA officials decided to change award categories to better reflect changing transportation marketing and communications strategies, according to a prepared statement. The categories for 2004 are integrated communications program; single advertisement; advertising campaign; direct marketing campaign; communications collateral; publications; new media; audio visual; special events; and media relations.

"Through this program, organizations have the opportunity to showcase their best marketing and communications work, receive recognition from peers, and benchmark work against others in the industry," said Tom Nightingale, Schneider National Inc. vice president of corporate marketing and 2004 award program co-chairperson.

To qualify, entries must focus on organizational marketing or communication within the freight transportation or transit industries. Entries should include a work blueprint describing goals, tactics and measurable success, as well as a work sample.

TMCA is accepting entries until March 1, 2004. Award recipients will be honored on May 4, 2004, during TMCA's annual conference and educational forum at The Miramonte Resort near Palm Springs, Calif.

For more information, call the association at 952-442-5638 or visit its Web site at www.TMCAtoday.org.


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