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The Association of American Railroads (AAR) is trying to get the word out that railroads are safe, modern companies that benefit the public. The association recently launched an advertising campaign to inform the public that railroads use the latest technology to improve safety, offer a fuel-efficient way to move freight and are connected to the global economy.

Ads will appear on television and radio, and in print. As part of an integrated communications campaign, the AAR also will implement media outreach programs and send out targeted electronic mailings.

“Railroads have a very strong story to tell,” said AAR President and Chief Executive Officer Edward Hamberger in a prepared statement. “We believe that the more people learn about freight railroads, the more they will see the advantages of moving even more goods by train.”