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Rail News: Rail Industry Trends

Amtrak hires firm to handle advertising, PR programs in southeast


Amtrak recently contracted marketing communications agency IMAGES USA to oversee the national passenger railroad’s advertising, marketing and public relations in the southeast.

IMAGES USA will develop programs to heighten awareness of Amtrak’s services and increase ridership in the mid-Atlantic and southeast corridors.

Amtrak is the agency’s first railroad client. IMAGES USA has developed marketing communication programs for other travel- and tourism-based companies, such as Delta Airlines, Bermuda Department of Tourism, DeKalb Convention and Visitors Bureau and the British Virgin Islands.

Contact Progressive Railroading editorial staff.

More News from 2/8/2006