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The Southeastern Pennsylvania Transportation Authority (SEPTA) is proposing a series of new wayfinding tools designed to make its services easier to use.
This effort — which includes a new concept system map and name, route names and station signage — advances a key goal set in the SEPTA Forward strategic plan, authority officials said in a news release.
That goal involves making the system easy to use regardless of a rider's familiarity, language or ability, they said. As part of a wayfinding master plan, SEPTA created consistent signage across its system.
The wayfinding master plan recommends renaming all of the authority’s rail services — the Market-Frankford and Broad Street lines, city and suburban trolley routes, and the Norristown High Speed Line — as SEPTA Metro. The authority is seeking public feedback on the wayfinding project.