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Rail News Home Passenger Rail

7/14/2003



Rail News: Passenger Rail

Rocky Mountaineer Railtours increases bookings after adding overnight stops at historic Canadian attraction


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During the past year, Rocky Mountaineer Railtours has increased bookings on two rail packages more than 70 percent.



The ridership spike is attributed to the tourist road adding overnight stays at The Fairmont Chateau Lake Louise, a historic British Columbia hotel.



Discovered in 1882, Lake Louise is the second most visited natural attraction in Canada, after Niagara Falls. When booking patterns and guest feedback showed Lake Louise was a trip highlight, the railroad added stays at the lake’s chateau to more vacation packages, according to a prepared statement. Previously, the chateau was available only to guests booking in the "superior" accommodations category.



Since adding the accommodations, bookings on the Canadian Rockies Circle and Canadian Rockies Getaway packages have increased 73 percent and 72 percent, respectively. Rocky Mountaineer now offers 12 packages that include stays at the chateau; three were redesigned to include the stay this year.



The Vancouver-based tourist road operates excursion trains between mid-April and mid-October.


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