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Rail News: Passenger Rail

Los Angeles MTA revises brand name, logo


Los Angeles County Metropolitan Transportation Authority (MTA) is changing it’s identity: The authority plans to establish "Metro" as its official brand name for the agency’s bus, rapid transit, rail, freeway service patrol and commuter services.

LA MTA will keep its corporate name, but use Metro to identify products, programs and services. The authority expects to revise its logo to emphasize the word "Metro," using the logo for all LA MTA programs and services.

The new logo is expected to highlight the integration of operations and uniformity on the system, and heighten public awareness of MTA’s services and responsibilities, according to a prepared statement.