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Caltrain’s board last week awarded Elevate Sports Ventures LLC a consulting contract to manage the agency’s naming rights opportunities.
The contract calls for Elevate to identify and evaluate potential naming rights assets, create marketing and sales plans and guide Caltrain through the sales and negotiation process.
Working with Elevate will enable Caltrain to enter into partnerships that could supplement revenue without raising fares, Caltrain officials said in a press release.