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Amtrak has selected London-based travel media company Ink to produce a new on-board national magazine and accompanying digital content portal. Dubbed The National, the new bimonthly magazine will span Amtrak's national network, reaching 31 million riders each year, Ink Global officials said in a press release. Slated to launch in October, the new publication will replace Arrive, Amtrak's current official magazine that's distributed exclusively on Northeast Corridor routes.
The National will feature travel essays, reported pieces, fiction, poetry and fine-art photography, as well as a range of voices from across the United States, said Executive Editor Alex Hoyt in an Ink blog post. "We've partnered with Ink in order to bring in their wealth of experience to our magazine so that together, we can create inspirational editorial and vivid storytelling for our customers today and for the future," added Amtrak Vice President of Brand Management and Marketing Rob Friedman. "We believe Ink's unique insights, and award-winning editorial credentials will help strengthen the Amtrak brand and our customer offering." Ink has a staff of more than 300 people and creates media for airlines, railroads and travel companies. In addition to its headquarters in London, Ink has offices in Atlanta, Dallas, Miami, New York City, Sao Paulo and Singapore.