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2/27/2013



Rail News: Amtrak

Amtrak ad campaign will highlight Acela for business travelers


Amtrak is launching "Take Off," a new advertising campaign targeting the Acela Express service.

The campaign will promote the "freedom and efficiency" that business travelers can experience on Acela trains, which operate between Boston, New York City and Washington, D.C., Amtrak officials said in a prepared statement.

The ads — which will highlight Acela's comfortable seating with extra leg room and electronic device accommodations — will include digital, print and television advertisements, they said.

"The new campaign reflects the enhanced amenities and services that Acela provides for its business travelers," said Matt Hardison, Amtrak's chief marketing and sales officer.

In fiscal year 2012, Acela served nearly 3.4 million riders.


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