Progressive Railroading

Newsletter Sign Up
Stay updated on news, articles and information for the rail industry

All fields are required.

Rail News Home Rail Industry Trends


Rail News: Rail Industry Trends

MBTA launches ridership campaign

Since January, Massachusetts Bay Transportation Authority (MBTA) ridership has increased 6.2 percent. But the authority has launched a campaign this week aimed at attracting even more riders to the system.

MBTA is targeting automobile drivers through a Web promotion at, billboard ads located throughout the Boston metropolitan area, radio ads and commuter-rail train wraps. The campaign is designed to position MBTA as a "smart" commuting option in light of increasing gas prices.

“We hope to capture a brand-new audience unaware of the cost savings available by taking the T,” said General Manager Daniel Grabauskas in a prepared statement.

Contact Progressive Railroading editorial staff.

More News from 6/18/2008