Media Kit » Try RailPrime™ Today! »
Progressive Railroading
Newsletter Sign Up
Stay updated on news, articles and information for the rail industry

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

View Current Digital Issue »


Rail News Home Safety


Rail News: Safety

UP safety videos win Telly Award

UP won a Telly Award for its grade-crossing safety videos.
Photo – Union Pacific Railroad, YouTube


Union Pacific Railroad has received a Telly Award for its "Your Life is Worth the Wait" videos that urge drivers to stop for trains at grade crossings, the Class I announced yesterday.

The video series, which reached 32 million viewers on social media, was part of UP's 2016 public safety awareness campaign, according to a UP press release.

Founded in 1979, the Telly Awards honor outstanding content for television and cable, digital and streaming, and non-broadcast distribution. UP was named a Bronze winner of this year's awards.

UP worked with St. Louis-based Geile/Leon Marketing Communications to develop the videos.

One video follows a hurried woman weaving her car through traffic to avoid being late to a job interview. She considers racing an approaching train across a railroad crossing to avoid being delayed. The woman slams on the brakes and recognizes stopping the car prevented a catastrophic accident. She sees her daughter's picture and realizes her life was worth the wait.

Contact Progressive Railroading editorial staff.

More News from 7/25/2017