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UP launches Web tool aimed at attracting recovered paper shippers


Union Pacific Railroad Sept. 18 implemented an e-business tool designed to offer recovered paper shippers faster and easier-to-do-business applications, as well as attract non-traditional rail shippers.

UP Smart Choice — available at — incorporates new online features and several enhancements to existing applications, including: a simplified price query; easier-to-retrieve shipment information organized in a step-by-step customer workflow; a tool enabling customers to complete an entire shipment transaction electronically; and new online capabilities such as transit times, rail-car availability, customer-oriented equipment characteristics and loading guidelines.

UP in June conducted a UP focus test with customers who ship recovered paper between selected western U.S. points. The Class I received mostly positive customer feedback, prompting the railroad to expand UP Smart Choice to all network locations tied to the recovered paper marketplace.

Contact Progressive Railroading editorial staff.

More News from 9/18/2001