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Rail News Home Rail Industry Trends

6/21/2002



Rail News: Rail Industry Trends

Tranny Awards laud transportation companies' marketing campaigns


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Transportation Marketing & Communications Association (TMCA) June 18 announced winners of its Tranny Awards, which recognize North American transportation companies' communication and marketing efforts based on creativity and strategy. TMCA presented 19 awards of excellence and 53 awards of merit in nine categories at a June 3 banquet in Tucson, Ariz.


The winners (by category) are:


• Integrated Communications Program — Amtrak, CSX Transportation, Maryland Transit Admin./The Campbell Group and Houston's Metropolitan Transit Auth. (awards of excellence); and Chicago Transit Auth., Crowley Maritime Corp./Rowland Communications Worldwide, GATX Rail, MTA New York City Transit, PBB Global Logistics, Pinellas Suncoast Transit Auth., Rochester-Genessee Regional Transp. Auth. and St. John Port Auth. (awards of merit);

• Single Advertisements — PBB Global Logistics and Utah Transit Auth. (UTA)/R&R Partners Inc. (excellence); and Baltimore Washington International Airport (BWI)/Pan Am The Clipper Connection/The Campbell Group, Maryland Transit Admin. (MTA)/The Campbell Group and UTA/R&R Partners Inc. (merit);

• Advertising Campaign — Regional Transp. Commission/Vantage Pointe Studios and UTA/R&R Partners Inc. (excellence); and Amtrak, BWI/Pan Am The Clipper Connection/The Campbell Group, Maryland Dept. of Transp./MTA/The Campbell Group, MTA/The Campbell Group, Metro. Atlanta Rapid Transit Auth., Regional Transp. Comm. And UTA/R&R Partners Inc. (merit);

• Direct Mail — Canadian Pacific Railway, Roadway Express Inc. and VantagePoint Inc. (merit);

• Communication Collateral — APL, Old Dominion Freight Line Inc./Marketers 3, Pinellas Suncoast Transit Auth., Santa Clara Valley Transp. Auth. (VTA) and UTA/R&R Partners Inc. (excellence); and Amtrak, Community Transit, GATX Rail, Pitt Ohio Express, Regional Transp. Auth., Roadway Express Inc., San Joaquin Regional Transit Dist., St. John Transit Auth. and Superior Bulk Logistics Inc. (merit);

• Publications — FedEx Express (excellence) and Amtrak, Continental Airlines and Pinellas Suncoast Transit Auth. (merit);

• Electronic Media — Amtrak (excellence), and Amtrak and GE Rail/Elrick Business Communications (merit);

• Audio/Visual — CPR, Kinetic Vision, Old Dominion Freight Line Inc./Marketers 3, Roadway Express Inc., Sacramento Regional Transit Dist., Santa Clara VTA and UTA/R&R Partners Inc. (merit); and

• Special Events — UTA/R&R Partners Inc. (excellence) and Amtrak (merit).


Contact Progressive Railroading editorial staff.

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