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The Regional Transportation Authority in Chicago yesterday launched its "Forward for All" advertising campaign to highlight transit service as essential to northeastern Illinois' economic recovery from the pandemic.
Metra, the Chicago Transit Authority and Pace suburban bus system will participate in the campaign.
In the face of COVID-19’s impact on transit ridership, the campaign’s initial phase aims to strengthen trust and pride in the region’s transit system by building awareness of the economic, environmental and quality-of-life benefits of public transportation, RTA officials said in a press release.
Initial ads will appear at rail and bus stations, in print and on billboards. Then campaign will also feature static digital advertising, a promotional video and a webpage.
Future phases of the multiyear campaign will address challenges to the system and try to build support for solutions stemming from the Regional Transit Strategic Plan now in development by the RTA and slated for adoption in early 2023.
"While the pandemic has presented unprecedented challenges to transit systems the world over, this campaign represents a joint commitment from the RTA, CTA, Metra and Pace to meet those challenges head on," said RTA Chair Kirk Dillard.