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3/13/2006



Rail News: Rail Industry Trends

WMATA proposes to allocate portion of advertising revenue for system improvements



Washington Metropolitan Area Transit Authority (WMATA) officials expect to generate $33 million in advertising revenue in fiscal-year 2007, of which $2 million could be spent on system improvements.

The authority proposes to allocate advertising dollars for various projects, such as adding more bomb-resistant trash cans at stations, upgrading signs at major transfer stations, creating a sales and service center at L’Enfant Plaza and improving the online trip planner to include information about delays, elevator and escalator outages, and emergencies.

Officials also want to add electronic message boards outside of two rail stations as a pilot project. The boards would display real-time information about train arrivals and service disruptions before passengers pay to enter the system.

WMATA generates advertising revenue through train and bus wraps; station, train, bus and subway tunnel ads; and ATMs in rail stations.

The board will review WMATA’s FY2007 spending plans during the next several months and finalize the budget in June.



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