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DART appoints Elsborg VP, innovation officer

Gregory Elsborg
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Dallas Area Rapid Transit (DART) has named Gregory Elsborg vice president and chief innovation officer, the first person to hold that title at the agency.

Elsborg will be tasked with driving new business partnerships, growing DART's mobility-as-a-service options and leveraging technology to aid innovation, DART officials said in a press release.

Originally from the United Kingdom, Elsborg relocated to the United States in 2011 to follow career opportunities. The VP and chief innovation officer position at DART was one that he could not pass up, he said.

"Operating the longest light rail network in the nation, DART is a market leader in the public transit sector with a strong brand and is uniquely positioned to bring a variety of new innovation initiatives to the rapidly changing public transit sector," said Elsborg.

Editor's note: This article was corrected at 1 p.m. CST.


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