Rising Stars 2026: Cole Nelson

Cole Nelson, 35 
Project manager
The Greenbrier Cos. Inc.

Nominator’s quote: “Through operational innovation, environmental stewardship, technical excellence and community engagement, Cole Nelson exemplifies the qualities this award seeks to recognize. His work goes beyond transforming operations within Greenbrier’s Arkansas facilities by helping shape a more efficient, sustainable and customer-focused future for the rail industry.” — Jack Isselmann, Greenbrier

Education: Bachelor of Science, biological sciences, Colorado State University; AMPP (formerly NACE) Level 3 Coating Inspector certification; PMP Certification (currently pursuing).

Job responsibilities: Works across multiple departments including commercial, operations, leasing, sales and repair facilities to manage rail-car maintenance and requalification programs. Coordinates customer requirements, manages project execution, tracks performance metrics, identifies process improvements and helps ensure programs are delivered safely, efficiently and on schedule.

Briefly describe your career path.
My career really started post college at a Ford dealership where I applied bedliners to new trucks. I was picked up from there to run similar paint and lining projects for a steel construction/fabrication facility operating in the open pit mines in Colorado. It was during that time I began my NACE Certifications. From there, I was hired into Greenbrier as a coatings training manager. That role slowly grew into the project manager position I currently hold.

What was your first job and what did you learn from it?
While my first job with a paystub was as a porter for a grocery store, what I consider my true first job was a burgeoning lawn-mowing business in my local suburb. Through the summers of middle school and high school, I was able to grow quite the little business. This taught me a few lessons I still think back to today. Quality work brings business back. Quality work justifies more profitable pricing. Most important, building a relationship with my customers made them want me there. I worked hard and eventually bought that truck I wanted so badly.

What sparked your interest in the rail industry? What told you it could be a place for you to thrive?
Like many people in the industry, I didn't grow up planning on a career in rail. I was introduced to the industry through my NACE qualifications and quickly realized how much I enjoyed the complexity of the business. Rail combines engineering, operations, logistics, customer service and long-term asset management in a way that constantly presents new challenges.

What convinced me rail was a place I could thrive was the opportunity to make a measurable impact. I was able to apply both my skillsets and interests to something that benefited the company and had a positive impact on the customers we work with.

What’s one of the most valuable lessons you’ve learned in your career? Relationships drive results. Technical knowledge and processes are important, but success ultimately comes down to people. Building trust, communicating clearly and understanding different perspectives often solve problems faster than any spreadsheet or procedure.

What are your passions outside of work?
I enjoy spending time with my growing family. I also enjoy building and working on vehicles, particularly classic trucks. When I have the opportunity, I enjoy fishing, outdoorsmanship and tackling projects that allow me to build, repair or improve something with my hands.

How do you plan to keep making an impact in your corner of the industry?
I plan to continue focusing on continuous improvement, operational efficiency and developing strong partnerships across the industry. Rail is constantly evolving, and one of the best ways to make an impact is by staying curious, embracing new ideas and helping teams find practical solutions to complex challenges. I also hope to mentor and support others entering the industry, just as others helped me along the way.

What's the biggest challenge confronting the rail industry today?
Balancing growth and modernization with workforce development. Railroads, suppliers and rail-car owners are investing heavily in technology, efficiency and reliability, but attracting, developing and retaining skilled talent remains critical. The industry has tremendous opportunities ahead, and ensuring we have the next generation of leaders, craftspeople and technical experts will be essential to long-term success.