NJ Transit, BetMGM sign naming rights pact for Meadowlands Line

New Jersey Transit last week announced the Meadowlands Rail Line has been renamed the BetMGM Meadowlands Rail Line through a three-year sponsorship agreement.

The naming-rights deal is the first of its kind for NJ Transit. The comprehensive, multiyear advertising program includes print and digital advertising throughout the transit system, agency officials said in a press release.

"This unique advertising partnership represents a significant new source of revenue for NJ Transit," said President and CEO Kevin Corbett. "This new and innovative partnership is part of our continued commitment to leverage NJ Transit assets to maximize non-farebox revenue and help keep fares stable for our customers."

The rail line runs between Secaucus Junction and Meadowlands Station, adjacent to MetLife Stadium.

Financial terms of the agreement were not disclosed.