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Cincinnati Metro yesterday issued a request for proposals due May 23 for the creation of a brand identity and branding system for the Cincinnati Streetcar.The branding RFP represents a preliminary step toward Metro's role as operator of the streetcar system, Metro officials said in a press release.The permanent brand identity for the streetcar will include a logo and guidelines related to its use that will be needed for everything related to the system's operation, including vehicles, signs, operators' uniforms, website and printed materials. The design of the station stops, vehicles, color scheme, maintenance facility and other aspects of the system have been finalized, Metro officials said.
Costs for the streetcar branding are being paid by federal funds, they said.
For more information about the Cincinnati Streetcar and other cities' streetcar renaissance, read this article in the March issue of Progressive Railroading.
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