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Rail News: Passenger Rail

Metrolink, local businesses offer riders 'exclusive' discounts

Metrolink has launched “Metrolink Rewards,” a perk program designed to provide riders discounts on goods and services at local businesses near stations.

The new program enables the agency to support local businesses and provide more value to patronage, Metrolink officials said in a prepared statement.

Metrolink Rewards offers perks for businesses, including features on Metrolink’s website under the corresponding station page and inclusion in Metrolink’s “Offers and Promotions” monthly marketing newsletter, which reaches about 12,000 subscribers. In exchange, businesses offer exclusive discounts to Metrolink riders.

So far, more than 30 companies have signed on to the program, Metrolink officials said.

Contact Progressive Railroading editorial staff.

More News from 7/13/2012