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9/6/2002



Rail News: Rail Industry Trends

NS produces video to inform employees, extract ideas


Norfolk Southern Corp. in late August launched NS Focus, a video-taped news program designed to offer employees the latest updates on the railroad's business initiatives and other issues of interest.


NS' public relations department and corporate media center produced the program, which the railroad plans to distribute to workers through their immediate supervisors. Employees also would be able to view the video at system-wide meetings.


"We wanted to bring another news source to employees, [and] it's our expectation, and the expectation of our leadership team, that the program will create dialogue among employees and generate solid ideas to help NS remain competitive," said Bob Fort, NS vice president of public relations, in the railroad's monthly newsletter.


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