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11/16/2004



Rail News: Rail Industry Trends

BNSF offers 'personalized' Web page for customers




Burlington Northern Santa Fe has enhanced its Web site to enable customers access information from a single personalized Web page.

By early 2005, current BNSF customers will be migrated to the new personalized page at www.bnsf.com. The Class I is the industry's first railroad to offer customers a fully customizable and personalized Web interface, according to a prepared statement.

"With one simple click, BNSF.com allows each customer to pick the content they want and how they want to see it - making doing business with BNSF easier, faster and more efficient," said Executive Vice President and Chief Marketing Officer John Lanigan.

The Web site also is designed to provide customers with an integrated interface that will provide real-time alerts as shipping information changes. Customers can choose to receive these alerts by e-mail or on a wireless device, eliminating the need to log on for shipment status changes.

For an overview of the new on-line personalized interface, click here.





Contact Progressive Railroading editorial staff.

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