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Rail News: Rail Industry Trends

Amtrak's Acela Express campaign pays dividends

The Acela Express ad campaign that Amtrak launched last September is grabbing attention.

Featuring illustrations by artist Michael Schwab — who is known for his work with clients such as Apple, Coke and Nike — the ads include a drawing of an Acela Express train in the foreground of either Boston, New York or Washington, D.C., skylines.

Due to a strong customer response to the campaign, the national passenger railroad is selling advertising posters at its online store,

Since the ads were released, customers have been contacting Amtrak to request copies. There are four posters for sale — the Boston, New York and Washington, D.C., versions, and a version featuring all three cities.

The set of four posters is available for $15; individual posters are $5 each.

Contact Progressive Railroading editorial staff.

More News from 7/14/2004