The campaign will promote the "freedom and efficiency" that business travelers can experience on Acela trains, which operate between Boston, New York City and Washington, D.C., Amtrak officials said in a prepared statement.
The ads — which will highlight Acela's comfortable seating with extra leg room and electronic device accommodations — will include digital, print and television advertisements, they said.
"The new campaign reflects the enhanced amenities and services that Acela provides for its business travelers," said Matt Hardison, Amtrak's chief marketing and sales officer.
In fiscal year 2012, Acela served nearly 3.4 million riders.
Keywords
Browse articles on Amtrak on Progressive Railroading
More articles
- Commuter-rail service from Providence to Boston gives a transit-oriented development its
- Rail finance and leasing outlook: What are the key issues in 2013?
- Rail finance and leasing outlook: What has been the biggest change during the past 10 years? What will the next big change be?
- How the 2012 election results could shape rail industry issues
- Amtrak, California High Speed Rail Authority partner to buy new trains
- Association makes big contributions to small railroad industry over the past century
- Q4 2012 review: Signs that 2013 will be one terrific bridge year for the rails- analysis by Tony Hatch
- Progressive Railroading's 2013 Finance & Leasing Guide - Preface
- Banks - Rail Finance & Leasing Guide 2013
- Equipment Providers/Equipment Management Services - Rail Finance & Leasing Guide 2013
- Finance Companies - Rail Finance & Leasing Guide 2013
- Investment Banks - Rail Finance & Leasing Guide 2013
- Lessors - Rail Finance & Leasing Guide 2013
- Professional Services/Consulting - Rail Finance & Leasing Guide 2013
- Oil boom will sustain the economy, rail-car leasing sector in 2013 - by Toby Kolstad
- How track work components in the 'special' category are holding up to heavier loads
- Railroads should use their strong safety culture as a foundation for improving service and productivity (commentary)
- New rail-car rule in Canada eyes emerging technologies
















