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9/10/2001



Rail News: Passenger Rail

MARTA to premiere next-generation advertising


Metropolitan Atlanta Rapid Transit Authority plan to create moving pictures on subway walls Sept. 11 with an ad for Coca-Cola Co.’s DANSANI.



The agency and Submedia plan to activate a 900-foot sign mounted on the subway tunnel wall that will transform stationary images into a 20-second motion picture when viewed from inside trains running between Dunwoody and Sandy Springs stations.



It is believed to be the nation’s first in-tunnel motion-picture advertising.


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