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Car & Locomotive Yearbook

The buyers guide that
Mechanical Departments
use throughout the year.

Increase Product Visibility
• Your ad is seen by thousands of
additional decision makers —
89% of Car & Locomotive
Yearbook subscribers pass
their copy on to 1-6 of
their associates.
• Your ad works harder, building
business month after month —
52% of subscribers refer to the
Car & Locomotive Yearbook every
month, 18% use it every week and 1%
use it every day.
• Your ad brings in leads for an entire
year —95% of subscribers keep their
copy of the Car & Locomotive
Yearbook until the new Car &
Locomotive Yearbook is published.

Reach Key Buyers in North America
• Circulated throughout mechanical
departments. Copies are sent to the
chief mechanical officer on down to the
car foreman and diesel foreman.
• Circulated throughout the U.S.,
Canada and Mexico — your
ad is seen by the heads of each
principal department of each country’s
railroads.
• Complete coverage among car and
locomotive builders, private car
lines, utility and energy companies.
• 6,000 total circulation

Space deadline: March 14, 2008
Ad materials due: April 3, 2008
Published: June 2008

Track Yearbook

The Buyers’ Guide MOW
Departments Use All Year

Reach Key Purchasing Decision
Makers at a Low Cost
• Your ad is seen by thousands of
additional decision makers —
93% of Track Yearbook
subscribers pass their copy on to
1-6 of their associates.
• Your ad works harder, building
business month after month —
40% of the subscribers refer to the
Track Yearbook every month,
9% use it every week and
1% use it every day.
• Your ad brings in leads for an
entire year — 90% of the
subscribers keep their copy of
the Track Yearbook until the
new one is published.

Circulation That Gives
You Market Dominance
• Circulated throughout maintenance
of way departments. Copies are sent
to track supervisors, senior structural
engineers, supervisors of structures,
road foremen and supervisors of rail
welding, along with other maintenance
of way professionals.
• Circulated throughout the U.S.,
Canada and Mexico — your ad is seen by
the heads of each of the principal
departments at a given railroad.
• 7,000 total circulation

Space deadline: August 13, 2008
Ad materials due: September 4, 2008
Published: November 2008

Advertiser Bonus
All companies get three FREE product
descriptions (without photos) in the
yearbooks. However, yearbook
advertisers will get the following bonus
– Advertise less than a 1/2 page
and get up to 10 product descriptions
and photos. Advertise a 1/2 page or
larger and get unlimited
product descriptions and photos.