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FILE TYPES WE ACCEPT:

PDF: Do not subset fonts; all fonts must be totally embedded.
Be sure graphics are correct color mode and resolution.
Color management should be disabled. Prefer properly sized,
placeable image without slugs and printer marks. Printer
marks are not required, but if used, they should be 0.25 from
outside of trim. Preferred pdf format is press quality or
PDF/X-1a:2001.

Adobe InDesign: Be sure to supply all fonts and
graphics. Transparent effects will be flattened.

Adobe Illustrator and compatible eps files: Be sure to
supply all fonts and graphics. Please convert all fonts to
outlines. All transparent effects must be flattened.

Adobe Photoshop: We prefer flattened TIFF files. Native
Photoshop files (.psd) or layered TIFF files (.tif). are
acceptable. Be sure to supply all fonts from type layers.
Image must be set to CMYK mode and be sure file is a
minimum of 266 dpi at the final ad size.

QuarkXpress: Be sure to supply all fonts and graphics.
Production Charges: Charges will be added for conversion
of files that do not follow the following requirements or
for revisions/additions to furnished files. Ads that are not
accompanied by the required proofs will be charged to have
one made.

We cannot guarantee reproduction of ads that are
set up incorrectly or missing the required proofs.

SENDING YOUR AD:
Upload files to www.tradepress.com/uploads or
email ads to production@tradepress.com
CD, DVD, or email attachment (please include a
pdf soft proof when emailing ads).

ACCEPTABLE GRAPHIC TYPES:
Continuous tone/halftone: 266 dpi, black & white graphics
must be set to grayscale mode, 4-color graphics must be set
to cmyk mode, files saved as a TIFF or EPS. Do not save files
with "JPEG" compression.

Lineart: 1200 dpi, must be set to bitmap mode,
saved as tiff.

Vector graphics – 4 color graphics: colors must
be cmyk breakdowns, saved as eps.

Spot-color graphics: Colors must be set to appropriate
spot colors, saved as eps. Vector graphics using transparent
effects must be flattened.

Mechanical Requirements

Publication Trim Size: 7.875 x 10.75
Live Area: 7 x 10

BLEED PAGE:
Bleed: 8.125 x 11 Trim: 7.875 x 10.75
NOTE: Pertinent matter on bleed advertisement
must be kept at least .5 inch from any image edge.
Bleed Trim is .125 inch.

2-PAGE SPREAD BLEED:
Bleed: 16 x 11 Trim: 15.75 x 10.75
Live matter must be kept 0.5 inch away from untrimmed
edge and 0.25 inch away from each side of the gutter.

Preferred Material: Electronic Submission
Trim variance: 1/8 inch Line Screen: 133
Output Resolution: 2540
Max Ink Density: 300%
4-color rotation (wet): black, cyan, magenta, yellow
Printing: Web-offset
Binding: All issues saddle stitched. Yearbooks are perfect bound.

Mailing and shipping instructions:
send all contracts, insertion orders and printing material to:
Progressive Railroading
2100 West Florist Avenue,
Milwaukee,WI 53209

If emailing ad send to:
production@tradepress.com

Contact production manager for
insert shipping address and specifications.

Mechanical
Requirements for Inserts

INSERTS: Available.
Contact production manager for insert specifications
(size, stock, binding, shipping). Sample of insert
must be submitted for mechanical clearance and pricing.

PROOFS REQUIRED:
All ads must be accompanied by a single page, composite
proof. 4-color ads require a Digital Matchprint, Rainbow, Fuji
or Kodak digital color proof. Color lasers will be used as a
general color guide only, not for color matching. Spot-color
ads require a composite, color proof indicating color usage.
Black and white lasers are acceptable for grayscale ads.

The above types of color proofs must be provided with color
ads. If one is not provided, one will be made at a cost of
$50.00 net.

Ads must be accompanied by the proofs specified above to
guarantee satisfactory reproduction.

General
Publisher’s Copy Protective Clause: Advertiser and advertising
agency assume liability for all content of advertisements printed,
and also assume responsibility for any claims arising therefrom
made against the publisher. Publisher reserves the right to reject
any advertising. Publisher is not responsible for errors in key
numbers, index of advertisers or Reader Service Card numbers.

Short Rates and Rebates: Advertisers will be short rated
if within the 12-month period they do not use the number
of insertions upon which their billings have been based.
Advertisers will be rebated if within the 12-month period they
have used sufficient insertions to earn a lower frequency rate
appearing on this card.

Rate Protection Clause: A minimum of 90 days notice will
be given preceding any rate increase. On effective date of
new rates, earned frequency on space run to date will apply
to new rates. Contracts in force at time of rate announcement
will be honored.

Publisher reserves right to hold advertiser and/or its
advertising agency jointly and severally liable for such
monies as are due and payable to the publisher.