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1) Sales leads in 4 ways
Every copy of Progressive Railroading includes two Reader
Service Cards in the issue. The leads from these cards are
processed bi-weekly and sent to you for follow-up. We are
the only industry publication that offers this service.

In addition to reader service card leads, advertisers can
also receive bonus, pre-qualified sales leads of Progressive
Railroading subscribers who plan to purchase specific
types of rail products in the next 12 months.

All advertisers also get a FREE link on ProgressiveRailroading.
com. This connects you to rail industry decision makers
who use the Web to research product purchases.

Each issue of Progressive Railroading includes a Reader
Information Center. This quick contact
guide lists your phone number and Web
site. Buyers use this information when
they need to contact you immediately for
product information.

2) Free ad readership studies
Six times during the year, Baxter Research Corp. measures
your ad's appeal, visibility and effectiveness. Discover how
many readers see your ad and how many make a buying
decision as a result. These Ad Studies are free to qualified
advertisers in the January, March, May, July, September and
November issues.

3) Easy to compare circulation info
Progressive Railroading is part of the BPA Worldwide
Comparability Program. This voluntary program presents
circulation data uniformly so that advertisers can make a
head-to-head comparison of the circulations of competing
magazines. No other railroad magazine participates in
this program.

Progressive Railroading participates in this program
because we believe this comparable data is necessary
to make effective and efficient buys.

4) Brand awarness study
Our research study ranks the
awareness level of leading
industry brand names. This study
helps you track the effectiveness
of your past and present ad campaigns,
and helps you determine
your brand equity.

5) Veteran Sales Professionals
Our sales staff has a combined industry experience of more than
100 years. They have worked at Class I railroads, cut their teeth on
the supply side of the industry, and even run a rail bond business.
They know how freight and transit roads buy, and what they look for
in a supplier. Put their knowledge and experience to work for you.
Contact them to set up a marketing consultation for your company.

6) Bonus Distribution
Thousands of copies of Progressive Railroading are distributed at all
major industry trade shows and conferences throughout the year.
Your ad is seen by thousands more rail industry decision makers.
Progressive Railroading will be distributed at the following trade
shows and conferences in 2008: