Yearbook

Car & Locomotive Yearbook

Increase Product Visibility

* Your ad is seen by thousands of additional decision makers - 89% of Car & Locomotive Yearbook subscribers pass their copy on to 1-6 of their associates.
* Your ad works harder, building business month after month - 52% of subscribers refer to the Car & Locomotive Yearbook every month, 18% use it every week and 1% use it every day.
* Your ad brings in leads for an entire year - 95% of subscribers keep their copy of the Car & Locomotive Yearbook until the new Car & Locomotive Yearbook is published.


Reach Key Buyers in North America

* Circulated throughout mechanical departments. Copies are sent to the chief mechanical officer down to the car foreman and diesel foreman.
* Circulated throughout U.S., Canada and Mexico - your ad is seen by the heads of each principal department of each country's railroads.
* Complete coverage among car and locomotive builders, private-car owners, utility and energy companies.
* 6,000 total circulation

Track Yearbook

Reach Key Purchasing Decision Makers at a Low Cost

* Your ad is seen by thousands of additional decision makers - 93% of Track Yearbook subscribers pass their copy on to 1-6 of their associates.
* Your ad works harder, building business month after month - 40% of subscribers refer to the Track Yearbook every month, 18% use it every week and 1% use it every day.
* Your ad brings in leads for an entire year - 90% of subscribers keep their copy of the Track Yearbook until the new Track Yearbook is published.


Circulation That Gives You Market Dominance

* Circulated throughout maintenance-of-way departments. Copies are sent to track supervisors, senior structura engineers, supervisors of structures, road foreman and supervisors of rail welding, along with other maintenance-of-way professionals.
* Circulated throughout U.S., Canada and Mexico - your ad is seen by the heads of each of the principal departments at a given railroad.
* 7,000 total circulation

Space deadline: March 12, 2012
Ad materials due: April 2, 2012
Published: June 2012

Space deadline: August 13, 2012
Ad materials due: September 4, 2012
Published: November 2012


Yearbook & Directory Ad Rates
PR Advertiser Yearbook Only Color Charges Single Facing
1 Page 5,340 6,605 Standard 820 410
2/3 Page 4,025 4,920 Matched 1,210 590
1/2 Pg Island 3,800 4,345 4-C Process 2,595 1,340
1/2 Page 3,125 3,755
1/3 Page 2,440 2,910
1/4 Page 1,905 2,265 Covers Single
Back 10,280
Inside Back 9,930
Inside Front 10,095