Progressive Railroading subscribers take action.
100% of our subscribers took some purchasing action during the past year as a result of ads and/or editorial appearing in Progressive Railroading. This action included buying products or services, recommending a purchase, and requesting additional product information.

Progressive Railroading subscribers are loyal.
69% of our subscribers read 4 out of every 4 issues. Decision makers turn to us month after month for credible, in-depth coverage of trends, new technology and the most critical issues impacting the railroad industry. They are devoted subscribers who pay close attention to the editorial and advertising that runs in the pages of Progressive Railroading.

Progressive Railroading subscribers share the magazine
with other key rail and transit decision makers each month. Our subscribers share their copy of Progressive Railroading with an average of 1.4 co-workers. That's an extra 35,074 railroaders who see and can respond to your sales message. Subscribers share their copy of Progressive Railroading because they find the information useful and informative.
Subscriber Study Compiled by Baxter Research Center, Inc. - 2010

1) SALES LEADS IN FOUR WAYS
     Every copy of Progressive Railroading includes two Reader Service Cards in the issue. The leads from these cards are processed bi-weekly and sent to you for follow-up. We are the only industry publication that offers this service.
     In addition to reader service card leads, advertisers can also receive bonus, pre-qualified sales leads of Progressive Railroading subscribers who plan to purchase specific types of rail products in the next 12 months.
     All advertisers also get a FREE link on ProgressiveRailroading. com. This connects you to rail industry decision makers who use the Web to research product purchases.
     Each issue of Progressive Railroading includes a Reader Information Center. This quick contact guide lists your phone number and Web site. Buyers use this information when they need to contact you immediately for product information.

2) FREE AD READERSHIP STUDIES
     Six times during the year, Baxter Research Corp. measures your ad's appeal, visibility and effectiveness. Discover how many readers see your ad and how many make a buying decision as a result. These Ad Studies are free to qualified advertisers in the January, March, May, July, September and November issues.

3) EASY-TO-COMPARE CIRCULATION INFO
     Progressive Railroading is part of the BPA Worldwide Comparability Program. This voluntary program presents circulation data uniformly so that advertisers can make a head-to-head comparison of the circulations of competing magazines. No other railroad magazine participates in this program.
     Progressive Railroading participates in this program because we believe this comparable data is necessary to make effective and efficient ad buys.

4) BRAND AWARENESS STUDIES
     Twice a year, our research studies rank the awareness level of leading industry brand names. The studies help you track the effectiveness of your past and present ad campaigns, and help you determine your brand equity.

5) VETERAN SALES PROFESSIONALS
     Our sales staff has a combined industry experience of more than 100 years. They have worked at Class I railroads, cut their teeth on the supply side of the industry, and even run a rail bond business. They know how freight and transit roads buy, and what they look for in a supplier. Put their knowledge and experience to work for you. Contact them to set up a marketing consultation for your company.

6) BONUS DISTRIBUTION
     Thousands of copies of Progressive Railroading are distributed at all major industry trade shows and conferences throughout the year. Your ad is seen by thousands more rail industry decision makers. Progressive Railroading will be distributed at the following trade shows and conferences in 2011:

American Association of Railroad Superintendents - Winter Meeting Railroad Day on the Hill American Short Line and Regional Railroad Association Annual Meeting American Public Transportation Association - Rail Conference American Association of Railroad Superintendents - Annual Meeting Wheel Rail Interaction Seminars RailTrends

Railway Tie Association Annual Meeting Intermodal Association of America Annual Meeting National Railroad Construction and Maintenance Association Inc. Annual Meeting North American Rail Shippers Annual Meeting Railway Interchange