Yearbook

Car & Locomotive Yearbook

Increase Product Visibility

* Your ad is seen by thousands of additional decision makers - 89% of Car & Locomotive Yearbook subscribers pass their copy on to 1-6 of their associates.
* Your ad works harder, building business month after month - 52% of subscribers refer to the Car & Locomotive Yearbook every month, 18% use it every week and 1% use it every day.
* Your ad brings in leads for an entire year - 95% of subscribers keep their copy of the Car & Locomotive Yearbook until the new Car & Locomotive Yearbook is published.


Reach Key Buyers in North America

* Circulated throughout mechanical departments. Copies are sent to the chief mechanical officer down to the car foreman and diesel foreman.
* Circulated throughout U.S., Canada and Mexico - your ad is seen by the heads of each principal department of each country's railroads.
* Complete coverage among car and locomotive builders, private-car owners, utility and energy companies.
* 6,000 total circulation

Track Yearbook

Reach Key Purchasing Decision Makers at a Low Cost

* Your ad is seen by thousands of additional decision makers - 93% of Track Yearbook subscribers pass their copy on to 1-6 of their associates.
* Your ad works harder, building business month after month - 40% of subscribers refer to the Track Yearbook every month, 18% use it every week and 1% use it every day.
* Your ad brings in leads for an entire year - 90% of subscribers keep their copy of the Track Yearbook until the new Track Yearbook is published.


Circulation That Gives You Market Dominance

* Circulated throughout maintenance-of-way departments. Copies are sent to track supervisors, senior structura engineers, supervisors of structures, road foreman and supervisors of rail welding, along with other maintenance-of-way professionals.
* Circulated throughout U.S., Canada and Mexico - your ad is seen by the heads of each of the principal departments at a given railroad.
* 7,000 total circulation

Space deadline: March 11, 2011
Ad materials due: April 1, 2011
Published: June 2011

Space deadline: August 12, 2011
Ad materials due: September 2, 2011
Published: November 2011


Yearbook & Directory Ad Rates
PR Advertising Yearbook Only Color Charges Single Facing
1 Page 5,185 6,415 Standard 795 400
2/3 Page 3,910 4,775 Matched 1,175 575
1/2 Pg Island 3,690 4,220
1/2 Page 3,035 3,645 4-C Process 2,520 1,300
1/3 Page 2,370 2,825
1/4 Page 1,850 2,200 Covers Single
4th Cover 9,980
3rd Cover 9,640
2nd Cover 9,800