Car & Locomotive Yearbook

Increase Product Visibility

• Your ad is seen by thousands of additional decision makers — 89% of Car & Locomotive Yearbook subscribers pass their copy on to 1-6 of their associates.
• Your ad works harder, building business month after month — 52% of subscribers refer to the Car & Locomotive Yearbook every month, 18% use it every week and 1% use it every day.
• Your ad brings in leads for an entire year — 95% of subscribers keep their copy of the Car & Locomotive Yearbook until the new Car & Locomotive Yearbook is published.

Reach Key Buyers in North America

• Circulated throughout mechanical departments. Copies are sent to the chief mechanical officer down to the car foreman and diesel foreman.
• Circulated throughout U.S., Canada and Mexico — your ad is seen by the heads of each principal department of each country's railroads.
• Complete coverage among car and locomotive builders, private-car owners, utility and energy companies.
• 6,000 total circulation

Track Yearbook

Reach Key Purchasing Decision Makers at a Low Cost

• Your ad is seen by thousands of additional decision makers — 93% of Track Yearbook subscribers pass their copy on to 1-6 of their associates.
• Your ad works harder, building business month after month — 40% of subscribers refer to the Track Yearbook every month, 18% use it every week and 1% use it every day.
• Your ad brings in leads for an entire year — 90% of subscribers keep their copy of the Track Yearbook until the new Track Yearbook is published.

Circulation That Gives You Market Dominance

• Circulated throughout maintenance-of-way departments. Copies are sent to track supervisors, senior structura engineers, supervisors of structures, road foreman and supervisors of rail welding, along with other maintenance-of-way professionals.
• Circulated throughout U.S., Canada and Mexico — your ad is seen by the heads of each of the principal departments at a given railroad.
• 7,000 total circulation

Space deadline: March 12, 2010
Ad materials due: April 2, 2010
Published: June 2010

Space deadline: August 13, 2010
Ad materials due: September 3, 2010
Published: November 2010