BOM Media Kit 2013

Yearbooks

Car & Locomotive Yearbook

Increase Product Visibility
  • Your ad is seen by thousands of additional decision makers - 89% of Car & Locomotive Yearbook subscribers pass their copy on to 1-6 of their associates.

  • Your ad works harder, building business month after month - 52% of subscribers refer to the Car & Locomotive Yearbook every month, 18% use it every week and 1% use it every day.

  • Your ad brings in leads for an entire year - 95% of subscribers keep their copy of the Car & Locomotive Yearbook until the new Car & Locomotive Yearbook is published.


Reach Key Buyers in North America
  • Circulated throughout mechanical departments. Copies are sent to the chief mechanical officer down to the car foreman and diesel foreman.

  • Circulated throughout U.S., Canada and Mexico - your ad is seen by the heads of each principal department of each country's railroads.

  • Complete coverage among car and locomotive builders, private-car owners, utility and energy companies.

  • 6,000 total circulation

Track Yearbook

Reach Key Purchasing Decision Makers at a Low Cost
  • Your ad is seen by thousands of additional decision makers - 93% of Track Yearbook subscribers pass their copy on to 1-6 of their associates.

  • Your ad works harder, building business month after month - 40% of subscribers refer to the Track Yearbook every month, 18% use it every week and 1% use it every day.

  • Your ad brings in leads for an entire year - 90% of subscribers keep their copy of the Track Yearbook until the new Track Yearbook is published.

Circulation That Gives You Market Dominance
  • Circulated throughout maintenance-of-way departments. Copies are sent to track supervisors, senior structural engineers, supervisors of structures, road foreman and supervisors of rail welding, along with other maintenance-of-way professionals.

  • Circulated throughout U.S., Canada and Mexico - your ad is seen by the heads of each of the principal departments at a given railroad.

  • 7,000 total circulation

Space deadline: March 12, 2013
Ad materials due: April 2, 2013
Published: June 2013

Space deadline: August 13, 2013
Ad materials due: September 4, 2013
Published: November 2013





Yearbook & Directory Ad Rates

PR Advertiser Yearbook Only Color Charges Single Facing
1 Page 5,475 6,770 Standard 840 420
2/3 Page 4,125 5,045 Matched 1,240 605
1/2 Pg Island 3,895 4,455 4-C Process 2,660 1,375
1/2 Page 3,205 3,850
1/3 Page 2,505 2,985 Covers Single
1/4 Page 1,955 2,325 Back 10,540
Inside Back 10,180
Inside Front 10,350